Meeting Industry Marketing Awards (MIMA) - General Information

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The Meetings Industry Marketing Awards (MIMA) was launched in 2002 to raise the standards of marketing in the meetings and events industry and to recognise the marketeers.
 

Organised by Meetings & Incentive Travel magazine, the 11th presentation banquet dinner will take place in London in October 2012.

BDRC Continental, the leading service sector focused research group in the UK, will present its annual Brand Performance Awards based on the results of the 2011 UK Meetings Market Survey.
 

Approximately 45 major hotel and conference centre brands are included in the measurement.
 

During the run up to the event there will be an on-line auction to raise funds for the events industry charity, Meetings Industry Meeting Needs - the auction will go live in September 2012. There will also be a table raffle on the night.
 

Launched in 2002, Meetings Industry Meeting Needs is a registered charity, raising funds for worthy causes which may not have the resources to raise sufficient funds without additional contributions. Beneficiaries have included: Children of Uganda, Demelza Hospice Care for Children, Motability, InterCare, Tree Aid, Build IT International, Tools for Self Reliance, Tuberous Sclerosis Association and Konnect 9.
 

If you would like to donate a prize or make a monetary donation or would like further information on meeting needs please go to www.meetingneeds.org.uk

MIMA
call for entries

Entry is open to any organisation engaged in the organisation or provision of product or service to the UK meetings and events industry. The organisation does not need to be based in the UK, but should be active in the UK market. The subject of your entry must have been featured in your marketing campaigns during the year from 1st June 2011 to 31st May 2012.
 

There are fourteen available entry categories including: Best Print Advertising Campaign, Best Public Relations Campaign, Best Web Site, Best Brochure (including intermediary section, venue section and destination section), Best Direct Marketing Campaign, Best use of Video Marketing, Best Use of Budget, Best Live Marketing Event, Best Brand Marketing Campaign, Best Integrated Marketing Campaign.

Two new categories for 2012 are Best Social Media Campaign and Best Digital Marketing Campaign.
 

MIMA
how to enter

MIMA entries are now open for MIMA 2012

Complete the entry registration and payment form - you can do this now and then complete and return your application form later. Entry fees are £295 + VAT per category for the first entry/category and £195 + VAT for additional entries/categories, and must be paid at the time of registration. Payment is by credit card (a receipted invoice will be sent by return). No fees are refundable.

Then you need to complete the entry application form - closing date for this part of the procedure is 15th June 2012.
 

You may submit entries in any number of appropriate categories. A separate application form must be completed for each entry along with four copies of supporting evidence. Please note that entries will not be returned after judging. Please also note that application forms will be checked through on receipt to ensure they are completed correctly and also to ensure the application has been entered into an appropriate category - the organisers reserve the right to move an entry into a more appropriate category should this be the case.
 

Please note: It is important that you complete each part of the application form as fully as you can - particularly budget, methods of measurement and return on investment - to be considered as a winner by the judges.
 

MIMA
judging procedure

An independent judging panel - made up of meetings industry experts and leading buyers - will consider the entries and adjudicate. There will be a judging panel of three for each award with a Chairperson. The chair of the panel will be sent all category entries, the chair will then consider the entries and select a short-list which will then be considered by the panel, the panel will allocate marks out of 100, which will determine the winners of the gold, silver and bronze awards. Scoring criteria includes clarity of objectives, campaign strategy, creativity, campaign execution, use of budget and return on investment. The judges’ decision is final and no correspondence will be entered into concerning their decisions.
 

The judging will take place in July and August and the names of the top three finalists in each category will be released during week of September 3rd 2012 - the order of the top four will remain a secret until the gala presentation dinner.
 

See a list of judges.
 

MIMA
ticket sales

Presentation banquet dinner - London, October 2012. Witness the award presentations, enjoy fine food and drink and network with industry colleagues! The evening begins at 18:00 with a drinks reception, followed by seated starter and main course at 19:00, the awards ceremony at 20:30, followed by desserts and networking at 21:45, with carriages at midnight.
 

Take advantage of the early-bird discount for seats booked before 17th August 2012:-
 

Individual seats @ £150 + VAT

Tables of 10 @ £1500 +VAT
Tables of 12 @ £1800 + VAT
 

(price includes reception drinks and dinner with wines).
 

Book your tickets for MIMA here
 

For further information, please contact Liz Coleridge on lcoleridge@cat-publications.com
 

MIMA
supporting
organisations

MIMA
sponsorship

There are a limited number of sponsorship opportunities available.

Click here to see the current confirmed sponsors MIMA 2012

For further information email lcoleridge@cat-publications.com.  

MIMA
2011 event

See a list of Winners & finalists for MIMA 2011.