Editor's Blog

Olympics a goldmine?

London’s path to hosting “the greatest show on earth” is certainly looking shaky.

Olympic planners have been forced to raid contingency reserves already to find £460m to keep building for the London 2012 Games on track as private sector funding dries up in the credit crunch.

Much has been made of the estimated £2.2bn ‘legacy’ that will come from the 2012 Olympics, particularly in this industry – through tourism, hotel stays, new venues, opportunities for event organisers spinning off from the Games, to utilising the event as a showcase for London and all it can offer as a destination. But, of course, these benefits rely heavily on the event going well, and that means support both in cash and in spirit.

So what can and should the meetings and events industry be doing to support the Olympics – and perhaps more importantly in this climate, what can it get back?

The Events 2012 Development Group in partnership with Visit Britain, Visit London and the London Organising Committee of the Olympic Games (LOCOG) will be investigating 'Events 2012 and Beyond – Getting the Most out of the Olympic Opportunity’ at Earl’s Court Conference Centre on 24 February, the first day of International Confex. See www.events2012andbeyond.com for more info.

Along with a strong speaker line-up, the event will incorporate a ‘knowledge transfer’ session, designed to give practical advice and answer any questions the industry has. How do you go about making a gold mine out of what looks, for now, like a money pit? Let us know your burning questions and the key topics you want addressing, so we can ensure they’re answered.

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