Editor's Blog

03/01/2017
What does 2017 have in store?

I have not quite decided what 2016 will signify most to me - Brexit, Trump's election win, Alan Rickman's death or the surprise split of Brangelina.


Add to that continued terror attacks, the potential (albeit temporary) loss of the QEII Centre and the departure of Mr Holland, and it's not hard to understand why most eventprofs will be happily bidding goodbye to the year that was.


So, what will 2017 hold in store for us?


Smaller meeting sizes, tighter budgets and less overseas travel have been widely predicted, as we wait to see how Brexit negotiations play out, whether the pound will regain in value and if Donald Trump will sing at his own inauguration.


Virtual reality will continue to increase in popularity (though only as a secondary measure to face-to-face meetings), the predictable slew of new event apps will be launched and Kanye West may announce his presidency for 2020.


But in all seriousness, if 2016 has taught me anything, it's that events professionals are a resilient and positive lot.


As the storm clouds gathered and all hell appeared to break loose, our industry has kept calm and carried on, keen to prove that the UK and London remained open for business.


Many warn that next year will see the real start of the consequences from Brexit, as Article 50 is triggered and negotiations begin - and who knows what Donald Trump will be tweeting next.


But as we enter more periods of uncertainty, it is important we keep a positive outlook and adopt a 'business as usual' mantra - and let's hope 2017 is a positive one for all.



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