The Meetings Industry Marketing Awards (MIMA) was launched in 2002 to raise the standards of marketing in the meetings and events industry and to recognise the marketeers. Organised by Meetings & Incentive Travel magazine, the 15th presentation dinner will take place in October 2016, in London.

Dress code: Business Attire

Witness the 2016 award presentations, enjoy fine food and drink and network with industry colleagues! The evening begins at 18:00 with a drinks reception, followed by seated starter and main course at 19:00, the awards ceremony at 20:30, followed by networking desserts at 21.45 featuring an array of delicious desserts. Carriages at midnight
Ticket Sales NewsMIMA Judging Procedure
Contact UsLatest InformationMeetings Industry Meeting Needs
How to Enter MIMASponsorship OpportunitiesWinners & finalists 2015

Tickets for the 2016 event are available as follows:

Early-bird prices available until 31st May 2016
* Individual tickets - £175
* Premium Individual tickets - £195
* Tables (seat up to 12) - £2,100 and includes table branding and on-screen credits
* Premium Tables (seat up to 12) - £2,340 and includes table branding and on-screen credits and is guaranteed to be in a premium position in rows 1 or 2

Standard ticket prices - from 1st June 2016
* Individual tickets - £195
* Premium Individual tickets - £215
* Tables (seat up to 12) - £2,340 and includes table branding and on-screen credits
* Premium Tables (seat up to 12) - £2,580 and includes table branding and on-screen credits and is guaranteed to be in a premium position in rows 1 or 2

You can book your tickets here
Industry's marketing champions honoured at MIMA 2015

More than £23,000 raised in MIMA 2015 charity auction

Finalists announced for 2015

Meetings Industry Marketing Awards welcomes record number of guests [2014]

M&IT charity auction raises £29k for Meeting Needs
MIMA 2016 sponsorship from only £995

Be the headline sponsor of this fantastic networking event or sponsor the award for Best Brand or Best Marketing App. Perhaps being the guest directory sponsor suits you or why not headline the entire event to really add your brand on the marketing map!

Full benefits can be found here.
Back to top

Entry for MIMA 2016 will open soon
Entry into MIMA 2016 will open shortly and in the meantime you can register your interest now by clicking here.

Entry is open to any organisation engaged in the organisation or provision of product or service to the UK meetings and events industry. The organisation does not need to bebased in the UK, but should be active in the UK market. The subject of your entry must have been featured in your marketing campaigns during the year from 1st June 2015 to 31st May 2016.

There are 13 available entry categories:

- Best Print Advertising Campaign
-Best Web Site
- Best Brochure
- Best Direct Mail Campaign
- Best Use of Video Marketing
- Best Use of Budget
- Best Live Marketing Event
- Best Brand Marketing Campaign
- Best Integrated Marketing Campaign
- Best Email Marketing Campaign
- Best Social Media Campaign
- Best Mobile Marketing Campaign (including Apps)
- Marketing Team of the Year!
How to enter
Entry fees are £295 + VAT per category for the first entry/category and £195 + VAT for additional entries/categories. Please note, no entry fees are refundable.

Once you have registered to enter the MIMA awards, you will need to complete an online form for each category entered.

You may submit entries in any number of appropriate categories. A separate submission must be made for each entry. Please also note that submissions will be checked through on receipt to ensure they are completed correctly and also to ensure the application has been entered into an appropriate category - the organisers reserve the right to move an entry into a more appropriate category should this be the case.

Please note: It is important that you complete each part of the application form as fully as you can - particularly budget, methods of measurement and return on investment - to be considered as a winner by the judges.

If you have registered for 'Marketing Team of the Year' award, please complete the entry application at

NOTE: NEW cut off date for material deadline - No later than 31st May 2016

For more information on registering for MIMA 2016 please contact Liz Coleridge

Terms and conditions
Back to top

MIMA Judging Procedure
An independent judging panel - made up of meetings industry experts and leading buyers - will consider the entries and adjudicate. There will be a judging panel of three for each award with a Chairperson. The chair of the panel will be sent all category entries, the chair will then consider the entries and select a short-list which will then be considered by the panel, the panel will allocate marks out of 100, which will determine the winners of the gold, silver and bronze awards. Scoring criteria includes clarity of objectives, campaign strategy, creativity, campaign execution, use of budget and return on investment.The judges’ decision is final and no correspondence will be entered into concerning their decisions.

The judging will take place in June 2016 and the names of the top finalists in each category will be released during the first week of July 2016 - the order of the top three will remain a secret until the gala presentation dinner.

Click here to see a list of judges from the 2015 event and to find out more about them
During the run up to the event there will be an on-line auction to raise funds for the events industry charity, Meetings Industry Meeting Needs - the auction will go live on Tuesday 1st September 2016 at There will also be a table raffle on the night.

Contact Liz Coleridge to donate a prize at

Launched in 2002, Meetings Industry Meeting Needs is a registered charity, raising funds for worthy causes which may not have the resources to raise sufficient funds without additional contributions. Beneficiaries have included: Children of Uganda, Demelza Hospice Care for Children, Motability, InterCare, Tree Aid, Build IT International, Tools for Self Reliance, Tuberous Sclerosis Association and Konnect 9.

If you would like to donate a prize or make a monetary donation or would like further information on meeting needs please go to

MIMA supports the charity Meetings Industry Meeting Needs. Thank you so much for helping us raise record amounts for this fantastic charity. You can still help by becoming a charity partner, for more information please go to
Back to top

There are a limited number of sponsorship opportunities available.

For details on how to become a sponsor for 2016, please contact Maria Voller.

For further information email

Click here to view the sponsors lounge
Sponsors from the 2015 event

Need help or have a question?

For further information, please contact a member of the MIMA team.
Maria Voller
Marketing Communications Director
Tel: +44 1342 306722
Liz Coleridge
Event Manager
Tel: +44 1342 306723
Jackie Bowden
Marketing & Events Executive
Tel: +44 1342 306760
Back to top

Back to top