The Meetings Industry Marketing Awards (MIMA) was launched in 2002 to raise the standards of marketing in the meetings and events industry and to recognise the marketeers. Organised by Meetings & Incentive Travel magazine, the 14th presentation dinner will take place on Friday 9th October 2015, at the QEII Centre, London.
MIMA 2015 Entries

Entry for MIMA 2015 is now open. Please click here to register your chosen entry categories.

MIMA 2015 sponsorship from only £995
Be the headline sponsor of this fantastic networking event or sponsor the award for Best Brand or Best Marketing App. Perhaps being the name badge sponsor suits you or if you love desserts, sponsor one of our dessert stations including mini bites, cheese, cupcakes and a chocolate fountain.
Full benefits can be found here.

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Entry into MIMA 2015 is now open and will close on Tuesday 30th June.
Entry is open to any organisation engaged in the organisation or provision of product or service to the UK meetings and events industry. The organisation does not need to be based in the UK, but should be active in the UK market. The subject of your entry must have been featured in your marketing campaigns during the year from 1st June 2014 to 31st May 2015.
There are 14 available entry categories:

  • Best Print Advertising Campaign
  • Best Public Relations Campaign
  • Best Web Site
  • Best Brochure
  • Best Direct Mail Campaign
  • Best Use of Video Marketing
  • Best Use of Budget
  • Best Live Marketing Event
  • Best Brand Marketing Campaign
  • Best Integrated Marketing Campaign
  • Best Email Marketing Campaign
  • Best Social Media Campaign
  • Best Marketing App
  • Marketing Team of the Year!

Click here to register your entry categories

MIMA 2014

See the winners of MIMA 2014 here

Entry fees are £295 + VAT per category for the first entry/category and £195 + VAT for additional entries/categories. Please note, no entry fees are refundable.

Once you have registered to enter the MIMA awards, you will need to complete an online form for each category entered. 
You may submit entries in any number of appropriate categories. A separate submission must be made for each entry. Please also note that submissions will be checked through on receipt to ensure they are completed correctly and also to ensure the application has been entered into an appropriate category - the organisers reserve the right to move an entry into a more appropriate category should this be the case.

Please note: It is important that you complete each part of the application form as fully as you can - particularly budget, methods of measurement and return on investment - to be considered as a winner by the judges.

If you have registered for 'Marketing Team of the Year' award, please complete the entry application at Material deadline: 30th June 2015

Terms and conditions


An independent judging panel - made up of meetings industry experts and leading buyers - will consider the entries and adjudicate. There will be a judging panel of three for each award with a Chairperson. The chair of the panel will be sent all category entries, the chair will then consider the entries and select a short-list which will then be considered by the panel, the panel will allocate marks out of 100, which will determine the winners of the gold, silver and bronze awards. Scoring criteria includes clarity of objectives, campaign strategy, creativity, campaign execution, use of budget and return on investment. The judges’ decision is final and no correspondence will be entered into concerning their decisions.

The judging will take place in July and August and the names of the top five finalists in each category will be released during week of September 1st 2015 - the order of the top four will remain a secret until the gala presentation dinner.

Click here to see a list of judges from the 2014 event and to find out more about them

During the run up to the event there will be an on-line auction to raise funds for the events industry charity, Meetings Industry Meeting Needs - the auction will go live on the Wednesday 15th September 2014 at There will also be a table raffle on the night.

Contact Liz Coleridge to donate a prize at

Review the last auction at

Launched in 2002, Meetings Industry Meeting Needs is a registered charity, raising funds for worthy causes which may not have the resources to raise sufficient funds without additional contributions. Beneficiaries have included: Children
of Uganda, Demelza Hospice Care for Children, Motability, InterCare, Tree Aid, Build IT International, Tools for Self Reliance, Tuberous Sclerosis Association and Konnect 9.

If you would like to donate a prize or make a monetary donation or would like further information on meeting needs please go to

MIMA supports the charity Meetings Industry Meeting Needs. Thank you so much for helping us raise a record £41,000 for this fantastic charity. You can still help by becoming a charity partner, for more information please go to

Tickets for the 2015 event are available as follows:


Early-bird - available until Friday 10th July 2015

  • Individual tickets - £165
  • Premium Individual tickets - £185
  • Tables (seat up to 12) - £1,980 and include table branding an on-screen credits
  • Premium Tables (seat up to 12) - £2,220 and include table branding an on-screen credits

Standard ticket price - 11th July - 9th October 2015

  • Individual tickets - £195
  • Premium Individual tickets - £215
  • Tables (seat up to 12) - £2,340 and include table branding an on-screen credits
  • Premium Tables (seat up to 12) - £2,580 and include table branding an on-screen credits


Dress code: Business Attire


Witness the 2015 award presentations, enjoy fine food and drink and network with industry colleagues! The evening begins at 18:00 with a drinks reception, followed by seated starter and main course at 19:00, the awards ceremony at 20:30, followed by networking desserts at 21.45 featuring an array of delicious desserts. Carriages at midnight.

There are a limited number of sponsorship opportunities available.

For details on how to become a sponsor for 2015, please contact Maria Voller or David Rose

For further information email
MIMA 2014 sponsors










Need help or have a question?

For further information, please contact a member of the MIMA team.

Maria Voller, Marketing Communications Director on +44 1342 306722
or email

Liz Coleridge, Event Manager on
+44 1342 306723
or email

David Rose, Marketing Communications Manager on +44 1342 306721
or email