The Meetings Industry Marketing Awards (MIMA) was launched in 2002 to raise the standards of marketing in the meetings and events industry and to recognise the marketeers. Organised by Meetings & Incentive Travel magazine, the 13th presentation banquet dinner will take place on 20th October 2014, at the Lancaster London.
MIMA 2014

See the winners of MIMA 2014 here


From only £995
Be the headline sponsor of this fantastic networking event or sponsor the award for Best Brand or Best Marketing App. Perhaps being the name badge sponsor suits you or if you love desserts, sponsor one of our dessert stations including mini bites, cheese, cupcakes and a chocolate fountain.
Full benefits can be found here.

The offical MIMA brochure is available here.

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Entry into MIMA 2014 is now closed.
 
Entry for MIMA 2015 will open in January 2015.
Entry is open to any organisation engaged in the organisation or provision of product or service to the UK meetings and events industry. The organisation does not need to be based in the UK, but should be active in the UK market. The subject of your entry must have been featured in your marketing campaigns during the year from 1st June 2013 to 31st May 2014.
There are 14 available entry categories:

  • Best Print Advertising Campaign
  • Best Public Relations Campaign
  • Best Web Site
  • Best Brochure
  • Best Direct Mail Campaign
  • Best Use of Video Marketing
  • Best Use of Budget
  • Best Live Marketing Event
  • Best Brand Marketing Campaign
  • Best Integrated Marketing Campaign
  • Best Email Marketing Campaign
  • Best Social Media Campaign
  • Best Marketing App

You can also enter our special award:

  • Marketing Team of the Year!
MIMA 2014 Brochure



Click here to see the PDF version


HOW TO ENTER 
 
 Entry for MIMA 2015 will open in January 2015. Entry fees are £295 + VAT per category for the first entry/category and £195 + VAT for additional entries/categories. Please note, no entry fees are refundable.

Once you have registered to enter the MIMA awards, you will need to complete an online form for each category entered. 
 
You may submit entries in any number of appropriate categories. A separate submission must be made for each entry. Please also note that submissions will be checked through on receipt to ensure they are completed correctly and also to ensure the application has been entered into an appropriate category - the organisers reserve the right to move an entry into a more appropriate category should this be the case.

Please note: It is important that you complete each part of the application form as fully as you can - particularly budget, methods of measurement and return on investment - to be considered as a winner by the judges.


If you have registered for 'Marketing Team of the Year' award, please complete the entry application at www.meetpie.com/MIMATeam. Cost of entry into this award is £295 + VAT. Material deadline: 27th June 2014.

Terms and conditions

MIMA JUDGING PROCEDURE

An independent judging panel - made up of meetings industry experts and leading buyers - will consider the entries and adjudicate. There will be a judging panel of three for each award with a Chairperson. The chair of the panel will be sent all category entries, the chair will then consider the entries and select a short-list which will then be considered by the panel, the panel will allocate marks out of 100, which will determine the winners of the gold, silver and bronze awards. Scoring criteria includes clarity of objectives, campaign strategy, creativity, campaign execution, use of budget and return on investment. The judges’ decision is final and no correspondence will be entered into concerning their decisions.

The judging will take place in July and August and the names of the top five finalists in each category will be released during week of September 1st 2014 - the order of the top four will remain a secret until the gala presentation dinner.

Click here to see a list of judges and read more about them


During the run up to the event there will be an on-line auction to raise funds for the events industry charity, Meetings Industry Meeting Needs - the auction will go live on the Wednesday 15th September 2014 at www.meetpieauction.com/meetingneeds. There will also be a table raffle on the night.

Contact Liz Coleridge to donate a prize at lcoleridge@cat-publications.com

Review the last auction at www.meetpieauction.com

Launched in 2002, Meetings Industry Meeting Needs is a registered charity, raising funds for worthy causes which may not have the resources to raise sufficient funds without additional contributions. Beneficiaries have included: Children
of Uganda, Demelza Hospice Care for Children, Motability, InterCare, Tree Aid, Build IT International, Tools for Self Reliance, Tuberous Sclerosis Association and Konnect 9.

If you would like to donate a prize or make a monetary donation or would like further information on meeting needs please go to www.meetingneeds.org.uk

MIMA supports the charity Meetings Industry Meeting Needs. Thank you so much for helping us raise a record £41,000 for this fantastic charity. You can still help by becoming a charity partner, for more information please go to www.meetingneeds.org.uk

Tickets for 2014 are now on sale here
 
Individual seats - £180 + VAT each
Premium seats - £207 + VAT each
Tables (Max: 12 guests) - £2,160 + VAT each
Premium Table (Max: 12 guests) - £2,484 + VAT each

**Tables include additional branding and on-screen credits.

Dress code: Business Attire

Witness the award presentations, enjoy fine food and drink and network with industry colleagues! The evening begins at 18:00 with a drinks reception, followed by seated starter and main course at 19:00, the awards ceremony at 20:30, followed by networking desserts at 21.45 featuring an array of dessert stations including mini bites, cup cakes, cheese and a chocolate fountain. Carriages at midnight.

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There are a limited number of sponsorship opportunities available.

For details on how to become a sponsor for 2014, please contact Maria Voller or David Rose

Click here to see the sponsors currently signed up for 2014.

For further information email mvoller@cat-publications.com
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MIMA 2014 sponsors











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Need help or have a question?

For further information, please contact a member of the MIMA team.

Maria Voller, Marketing Communications Director on +44 1342 306722
or email mvoller@cat-publications.com

Liz Coleridge, Event Manager on
+44 1342 306723
or email lcoleridge@cat-publications.com

David Rose, Marketing Communications Manager on +44 1342 306721
or email drose@cat-publications.com