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Published:
18/02/2010
Pharma specialist to spearhead new division at Media 1
Former Astra Zeneca conference marketing manager Maggie Hughes has joined Media 1 to head up a new division providing end to end delegate management services.
‘Media 1 Delegate Management’ is targeted at the company’s largely pharmaceutical client base, but it also has customers in manufacturing, financial services, government and the motor industry.
Steve Bindley, director of the Cheshire-based event production specialist, said: “We look after all the technical aspects and we produce over 30 conferences a year both here in the UK and worldwide.
“Our clients would prefer to deal with one specialist service provider. This new division is not only a natural progression for us as a company but provides our clients with exactly what they want and Maggie’s exacting standards and attention to detail fits our business ethos.”
Hughes said the new role was "a fantastic opportunity" to use her experience to deliver tailored solutions to clients "at a more realistic cost".
“It is vital for the success of your event that each and every delegate has the right experienced and every aspect such as budget, financial control, regulatory issues, sponsorship, suppliers, staff, professionals and exhibitors and clients are looked after, from start to finish,” she said. “Relationships with delegates can’t be compromised even when your event budgets seem stretched.”
Media 1 manages an event spend of more than £1m per annum.
