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Published:
08/03/2010
No frills hotel brand to launch in London
Asian budget hotel brand Tune Hotels will open 15 hotels across Greater London by 2017. The Tune Hotels concept is pitched as a ‘five-star sleeping experience at a one-star price’.
The limited service offering includes high quality beds and power showers, but amenities such as air conditioning, WiFi and toiletries will be pay-per-use. There are no conference rooms, food & beverage facilities, swimming pools or gyms. The first of the budget hotels will open at 118 Westminster Bridge later this year.
Mark Lankester, group chief executive of Tune Hotels.com, said: “While this city’s global reputation as a leisure and business destination will be enhanced by the Olympic Games in 2012, sterling’s current weakness works in London’s favour in attracting overseas visitors and spend, and in times of continuing economic uncertainty, superior value for money remains key.
“We are pleased to be working with organisations such as VisitBritain, Visit London, Think London and Visit England; and believe our dynamic pricing model will provide a strong call to action that will be hard to ignore.
“Our limited service concept encourages guests to spend less within the hotel itself, driving more spend outside the hotel, within the local business community."