George P. Johnson (GPJ) has launched a US-based holding group known as Project: WorldWide to make acquisitions in the experiential, digital and content arenas.
It already features six wholly or partially-owned entities, including US-based marketing and web design agency JUXT Interactive; Australian creative communications company The Spinifex Group; event management software provider Active Network; German exhibition stand builder Raumtechnik; entertainment marketing company G7 and marketing agency Partners + Napier.
In the EMEA region, Project: WorldWide will be led by CEO Kim Myhre, based out of GPJ’s head office in Kingston upon Thames. He will continue to serve as managing director of GPJ in the EMEA region.
Myhre said the company was trying to grow “as fast as it could” and hoped it would soon make some acquisitions in the UK. “We’re currently in talks and there’s lots going on,” he said. “We really feel like this is a good time in our market.
“We’re trying to be synergistic by bringing together agencies that echo the objectives of others. Part of it is geographical; we’re looking for similar resources in other territories, but we’re also trying to diversify our offering.”
Global chairman and CEO of the new holding company Robert G. Vallee (also chairman and CEO of GPG) added that Project: WorldWide had identified “no fewer than 50 potential agency targets” for additional acquisitions. Project: WorldWide agencies will continue to service existing clients without interruption to current business.
Pictured: Kim Myhre