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Corporates bring business to support quake-hit Japan

27/05/2011

The earthquake that devastated Japan in March has led to an increased interest in the country amongst corporate clients, many of whom wish to organise CSR projects, according to the Kyoto Convention Bureau.

James Kent, international marketing manager at the bureau, said he had been surprised by the number of ‘high quality’ enquiries to the Japan stand at this week’s IMEX exhibition in Frankfurt.

“The reaction amongst the corporate clients has been really interesting,” he said. “They see it as a CSR opportunity, not just to bring business to Japan but by helping in the affected areas. They are asking can they bring things or donate money, or help out in other ways. The support has been quite overwhelming.”

He added: “I now have some homework to do. I will be researching to get some contacts and put things in place. The stand partners will try to work together to find opportunities for these companies wishing to help.”

According to Kent, the earthquake and resulting tsunami - which killed more than 15,000 people - has in many ways galvanised the Japanese people as well as the country’s travel and tourism industry. “It’s turning Japan into a community,” he said. “Our industry has started working together to help each other. It’s actually quite an exciting time.”


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