Reed Exhibitions has snapped up Europe’s largest travel catering show from ITCA – the International Travel Catering Association in a bid to tap into the £9bn industry.
The annual event will be renamed World Travel Catering Expo and take place in tandem with Reed’s Aircraft Interiors Expo, which is being held in Hamburg, from 27-29 March, 2012.
This year’s ITCA event in Dubai will go ahead as planned.
ITCA President Stephen White said: “ITCA is continuing to listen to its members and it makes absolute sense to co-locate the biggest European on-board service sector event with the world's largest cabin interiors exhibition.
“A large number of our members have for some years been visiting both events and even some of our exhibitors were participating in both events. We feel this will benefit everybody involved in the industry.
WTCE is aimed at food and drink buyers employed by airlines, rail and leisure sea travel operators.
Justin Tadman, divisional managing director at Reed Exhibitions, said: “According to the association, the market is currently worth $15bn and growing at about five per cent each year.
“With the expectations of many travellers, from budget airlines right up to VVIP passengers on the increase, this is an excellent time to be addressing a market that is actively seeking out innovation.
“Acquiring the event from ITCA is strategically important and enables us to provide the travel catering industry with a quality event dedicated to their sector. World Travel Catering Expo will focus on the needs of travel passengers’ in terms of comfort, menu and amenities”