Prime Minister David Cameron has ‘applauded’ Britain for Events, the annual marketing campaign promoting Britain as a world class destination for events, suggesting tourism has the potential to be one of the UK’s fastest growing sectors in future.

In a letter from 10 Downing Street to chair of the All-Parliamentary Group for Events, Nick de Bois, Cameron said: “As you quite rightly state, ensuring that Britain is an attractive place to visit is vital to our tourism industry, and the economy as a whole. The GREAT campaign which you mentioned will promote the UK as one of the very best places to visit, study, work, invest and do business.”

Cameron mentioned the economic legacy that will be delivered to the UK as a whole from the London 2012 Olympic and Paralympic Games. “Hosting the Games is obviously a tremendous opportunity for UK tourism, which already contributes massively to the economy – and we believe that it has the potential to be one of our fastest growing sectors in the years ahead.

“As a country, we are among the world leaders in the creative and entertainment industries, and a place where technological innovation can thrive, which – together with our unique heritage – reinforces the fact that Great Britain is where the best of everything can take place.

“I applaud you and the Parliamentary Group for Events for all your efforts.”

The Britain for Events campaign will run until March 2012 concluding with its focal week at International Confex, 6-8 March.