Jack Morton Worldwide has opened a new office in Dubai to serve clients throughout the Middle East, including Samsung, Kaspersky and Credit Suisse.

The agency says it has opened the office in the United Arab Emirates in response to an increasing need for support in the region from its global client base. For example, in 2010 Jack Morton’s work for the Qatar 2022 Bid Committee required a large team on the ground throughout most of the year.

The office will be led by Alex Apthorpe and Yvonne Hoffzimmer, who previously founded Dubai-based live communications agency The Bridge Live Communications. The duo will report to Julian Pullan, president EMEA.

Pullan said: “This is an incredibly exciting launch for Jack Morton, allowing us to better fulfil our global clients’ needs. Apthorpe and Hoffzimmer are a perfect fit to represent our brand in the region and provide the high level of service our clients have come to expect from Jack Morton.”

Pictured: Julian Pullan