CWT Meetings & Events is the first agency to show its support for Britain for Events, the annual marketing campaign that promotes the UK events industry.

Jane Baker, CWT’s business development manager, UK & Ireland said that the agency’s support is a “reflection of the growth and importance of the meetings and events sector”.

She said: “We work with some of the most successful and innovative companies in Britain who use meetings and events to motivate, educate and connect with their customers, partners and people. Live experiences provide organisations with a powerful and measurable marketing tool.”

CWT Meetings & Events doubled its UK turnover during 2010, and is on target to see year-on-year growth in 2011 of 44 per cent, taking predicted turnover to £27m and up to £48m turnover by the end of 2013. The team at CWT has grown by 40 per cent to more than 55 members this year.

Michael Hirst, chair of the Business Visits & Events Partnership, added: “Having the support of CWT Meetings & Events represents another great endorsement for the campaign which now covers the full spectrum of organisations from buyers and suppliers to stakeholder and government organisations. CWT Meetings & Events adds a credible and recognised voice to the campaign from a professional and successful event organising business. We’re delighted to have them on board.”

The Britain for Events campaign will run until March 2012 concluding with its focal week at International Confex, 6-8 March.

Pictured: Jane Baker