London & Partners has launched ‘Motivation Month’
to reinforce the importance of motivation and incentive events to businesses
and the economy. The campaign, supported by Meetings & Incentive Travel
magazine (M&IT), will run throughout February 2012, supporting the overall ‘Britain for
Events’ campaign as it builds momentum before International Confex in March.
Tracy Halliwell, director of business tourism
and major events at London & Partners, said: “London’s
Motivation Month really has two main objectives, the first is obviously to
raise the profile of London as an incentive and business
destination for 2012 and beyond, and secondly, it’s to allow knowledge sharing
for the actual events and business industry. By creating this campaign, we hope
that London will retain its crown as Europe’s leading destination and inspire event planners
to bring future events and incentives here after 2012.”
Motivation Month has
already received support from a number of different events providers including Twickenham
Experience, ExCeL London, Barbican, Pestana Chelsea Bridge Hotel and Spa and British Outback Adventures & Events. The month will include a
range of different activities including free webinars, top motivational tips,
networking events, round table discussions, open days and ‘lunch and learn’
industry seminars.
Rochelle Long,
editor of M&IT, said: "Given the current difficult economic climate,
it's more important than ever to recognise the real impact motivation and
incentive programmes can have on businesses, staff morale and the bottom line."
Halliwell added: “We want to ensure that we use
this global campaign to highlight all of the events, activities and new venues
which will be on offer post-Olympic and Paralympic Games – so that there’s a
real tangible legacy for the events and business tourism industry.”
Meanwhile, London
and Partners has extended its ‘Limited Edition London’ offer beyond the consumer
market to event planners. The campaign, running until June 2012 gives event
organisers VIP access to experiences not usually available, from complimentary ‘Dorchester of London’ cocktails at the
decadent Bar at The Dorchester to free tours of Emirates Stadium. VIP cards
were given to 150 event organisers meeting London
and Partners at EIBTM.
