The event industry is feeling optimistic about 2012, despite the global economic crisis, according to Rob Davidson, author of the EIBTM Industry Trends Report 2011. Davidson, senior lecturer in events management, University of Greenwich, said the mood was buoyant even with the prospect of a double dip recession.

“The year started off with a recovery,” he said. “It’s now becoming weak and uncertain but the mood within our industry is still positive. Are we too optimistic? I don’t think so.

“Confusingly, when we look at forward bookings into 2012 they are very good. Rates are rising and, unbelievably, demand in first tier cities is high. We might be looking at an opportunity for second tier cities, like Edinburgh or Gothenburg, which offer more affordable rates.”

He added: “I’m predicting we’ll just get better at working in these volatile conditions; we’ve had enough practice at it. The survivors are getting smarter and I think we’ll be seeing a lot more competitors collaborating.”

The EIBTM Industry Trends Report 2011 includes data from different sectors and markets and can be downloaded by visiting www.eibtm.com/trendsreport

Pictured: Rob Davidson