Zibrant's inaugural Healthcare Meetings Forum raised more than £2,000 for industry charity Meetings Industry Meetings Needs (MIMN). Event organisers from pharmaceutical companies including AstraZeneca, Novartis, Pfizer and Takeda Europe took part.
Almost 100 healthcare meetings professionals from across Europe attended the event, which took place at the Royal College of Physicians in London and was organised by events agency Zibrant.
Presentations focused on challenges faced by the healthcare meetings sector, international and UK perspectives on managing compliance, strategic meetings management programmes, the use of technology to complement strategic approach to managing meetings and crisis management.
Dialogue and votes were encouraged through the use of Crystal Interactive audience response technology and a white paper based on the event’s discussion is to be published in the New Year.
Hannah Wilkinson, Zibrant’s global director of business development - healthcare, said: “We were delighted by the openness of participants in sharing their experiences and the resulting insights gained. The healthcare meetings sector has hitherto been quite insular but there now seems to be an appetite to share best practice, particularly in areas such as meetings policy, strategic meetings management and globalisation. We will definitely be repeating the event next year - dates will be announced shortly.”