Business travel and event management
company Gray Dawes Travel has seen turnover and profits increase, following the
introduction of its new event management service for clients.
The Essex-based company saw turnover for the year increase by 7 per cent from
£2.28m to £2.46m for the year ending 31 March 2011. Operating profit was up
massively – from £122k to £366k – a 200 per cent increase on the year. The
Directors’ Report also highlighted that the shareholding of the company was
transferred to Inchcape Family Estates Limited and this year a new chief
executive, Suzanne Cockburn, joined the business.
While around 5 per cent of Gray Dawes’ business comes from the event management
division, the company has invested into this side of the business in 2011, implementing
a new online tool for corporates to monitor their events, search for venues and
run management reports to help with budgets.
Marketing manager Louise Joplin, said: “The launch of this new event planning
and enquiry site improves on our previous system. We have had a very
positive response from clients. They are obviously enjoying the benefits of the
new system having tried it for themselves.
“Business has been buoyant in 2011 and we have been encouraged by the level of
repeat event business that we have received from satisfied clients.”
highlights of this year for the event management division included arranging an
incentive trip to Vilamoura and group events to Prague and Miami.
A Christmas party for 800 guests was also a success and the team is already
looking at suitable venues for next year.