Exhibition and events company SO Group has launched a new live marketing division. The formation of ‘SO Live’ comes as the group approaches its first anniversary since it was formed by a merger of Early Action Group, Stanco Exhibitions, Opex and Expo Systems.

Director of SO Live, Martin Mochan, said: “SO Group’s core business is exhibitions and offering services to exhibitors such as bespoke stand design, but increasingly we have started to work with experiential and events agencies and PCOs that have different needs. SO Live allows us to build economies of scale around brand marketing activity.”

He added that the core team had been sourced from within the SO Group and will be based out of the group’s Manchester offices.

“We’ve been developing SO Live since the summer and have already delivered some very successful projects at the back end of 2011,” he said. “We’re working with a major footwear brand on a three-tiered marketing campaign including everything from their exhibition activity to their point of sale material, plus we’re also working for some notable event agencies and PCOs to help convey their clients' brand messages across events and conferences.”

SO Live will be showcased at the Event Production Show at Olympia from February 1-2 and at Confex at ExCeL from March 6-8.

Pictured: Director of SO Live, Martin Mochan