The events industry is continuing to gain recognition from the government following the announcement that Minister for Tourism, John Penrose MP, will attend International Confex in March.
Following the efforts of the Britain for Events campaign, International Confex, the All Party Parliamentary Group and Visit England, Penrose will attend the opening day of the show at ExCeL on 6 March. He will take part in a networking event before touring the exhibition to gain further insight into the UK events industry.
Talking on behalf of the Britain for Events campaign, Michael Hirst, chair of the Business Visits & Events Partnership, said: “This is a really significant endorsement of the UK events industry and a sign of its growth on the government agenda.
“As the UK’s premier events exhibition, the lack of senior government attendance in the past has been disappointing, so it’s great news that John Penrose has given up his valuable time to attend.”
Jonny Sullens, portfolio director, Confex Group, added: “This is a tremendous endorsement of the show and we’re delighted to welcome the Minster to Confex this year. There is no better place for government to witness the professionalism, creativity and all round quality of the UK events industry.”
International Confex will take place 6 - 8 March 2012.
Pictured: John Penrose MP