number of meeting planners have turned out for the Professional Convention
Management Association’s (PCMA) Convening Leaders annual conference in San Diego. Although an
exact figure is not yet known, PCMA chair Susan Katz said the meeting had broken
the previous record set in Las Vegas last year when 3,734 delegates attended.
“What's more, 112 delegates say they are only here because they
have previously attended one of our virtual events,” she added.
recently become a sponsor of the Virtual Edge Institute, an
international organisation promoting virtual event and meeting technology, which is once again holding its
annual Virtual Edge summit at Convening Leaders.
event has introduced a number of innovations, including shorter, more
interactive workshops – some only
15 minutes long – and a number of hybrid sessions, with delegates attending and
asking questions online.
span has been one of the prevailing themes at the conference so far, with
several keynote speakers addressing the issue of audience engagement.
Medina, a molecular biologist and author of Brain Rules, opened proceedings by
outlining his theory of ‘chunking’, which states that humans can only process
information in 10-minute bursts. Later Sally Hogshead, speaker and author of
Fascinate, suggested nine seconds was the amount of time we had to
grab someone’s attention.
Delegates will also be treated to an ‘experiential’ tour of San Diego’s Gaslamp
Quarter, with numerous bars and restaurants offering food and drink tastings
and music from 1960s funk-pop legends Kool & The