Event agencies Zibrant and Concerto are set to headline the inaugural UK Venue Show's event seminar programme when it takes place next month.

Held at Olympia on 1-2 February, the new show run by Ocean Media Group is expected to draw more than 3,500 event buyers and 18 per cent of the pre-registered participants are said to have budgets in excess of £1m.

During the event seminar programme, Zibrant will talk about consolidating meeting and event expenditures, while Concerto will demonstrate how corporates can benefit from the London 2012 Olympic and Paralympic Games. Other topics are set to include the changing face of request for proposals, corporate buying patterns and the use of digital marketing before, during and after an event.

Tanya Cohen, exhibition director, said: "I am delighted with the response the show has received from corporate event buyers and decision makers; pre-registration indicates that 46 per cent of all the attendees have an interest in exhibition and conference, sporting, unique and historic venues and over 57 per cent have annual event spends in excess of £100k.”

The UK Venue Show, which runs alongside the Event Production Show, has signed up exhibitors such as the NEC, Proud Galleries, Leeds Castle, The Lensbury and Bletchley Park as well as the MIA pavilion which will showcase its member venues including Arsenal Football Club and IET Venues.