Sports footwear company New
Balance is set to take over Altitude 360 – the private events space at the top
of the Millbank Tower – for the whole of this year’s
Olympic Games.
The venue has been secured
for the company’s corporate entertaining via Manchester-based event management
company Definitive Events, which will be managing New Balance’s entire
programme for the Games. Definitive Events has a long standing relationship
with New Balance and managed its programmes at the Beijing 2008 and Athens 2004
Olympic Games.
Kevin Tripp, senior manager,
Integrated Channel Marketing at New Balance, said: “New Balance and Definitive
Events had very specific requirements when it came to organising a venue for
our corporate entertaining during the 2012 Olympics. Altitude London, with its fabulous views and elegant
and distinctive offering, ticked all the boxes and more.”
Peter Kerwood, Altitude
London’s marketing director: “We are delighted to welcome New Balance to
Altitude 360 in 2012. We are certain that they will have a most successful Olympic
Games!”
Pictured: Altitude 360
