Noodle bar chain wagamama has appointed The Tailor of Shoreditch
as its lead marketing agency, kicking off activities with a 20th anniversary celebration event for all of its UK staff
members earlier this week.
Other activities planned for 2012 includes
road-shows, social media and both internal and consumer-facing events.
The anniversary event took place at the Ministry of Sound in London and was themed ‘20
years of noodles + music’ to celebrate the anniversary. Entertainment was
provided by Hot Chip and Zinc with supporting DJs from the wagamama lounge
The agency kept the '20 years theme' running throughout the
event - reflecting it throughout the venue and activities. The different
rooms of the club were individually themed to represent music from the last two
The Tailor of Shoreditch – which was set up by Ian Irving last year and whose client list includes Benefit
cosmetics, Lee Jeans, New Era and Citroen - was also responsible for
co-ordinating transport for staff from 20 different nationwide locations.
Ingrid Williamson, marketing director for wagamama, said:
“This is the 20th event we’ve thrown for our staff, and whilst every one is
equally as important, this one is a little more special. It’s our way of saying
thank you to our staff and it had to have a real wow factor. We were impressed
with the creativity shown by Tailor which I’m sure impressed and excited our