within the European Union saw an average RevPar growth of 5.6 per cent during
2011, with Poland, the UK, France,
Germany and Benelux all seeing the strongest growth, according to
European Cities Marketing’s hospitality results.
occupancy combined with a growth in average daily rates helped secure the
increased RevPar – and no country in the Union
closed the year with a downturn figure. Switzerland saw the slowest growth at 0.4 per cent, while Poland topped the tables with a 9.4
per cent growth.
average European occupancy rate higher than 66 per cent, hotel occupancy gained
two points over 2010, which was already in a strong recovery over the economic crisis
of 2009. Amsterdam, Berlin,
Munich, Paris and
Zurich, all saw occupancy rates above 75 per
cent, while London
saw occupancy average out at 85 per cent.
At the bottom of the table, Spanish
cities (Saragossa, Seville)
and Italian ones (Bologna)
reflect the difficulty of the national markets.
(European Cities Marketing) is the European association of city tourism
offices and convention bureaux, representing 125 members across 100 major
cities in 32 countries.