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Events by TLC expands in Brazil with new Rio office

08/02/2012

Events by TLC has opened a new office in Rio de Janeiro, one year after launching its first Brazilian branch in Sao Paulo.

The Portugal-based destination management company has plans to open a third office in the country by the end of the year.

Chairman, Diogo Assis said: “We will operate directly in the capital, Brasília towards the end of the year. All the other destinations in Brazil we’re doing but through partnerships.”

He added that the company would continue to grow in Latin America in 2013. He said: “Our strategy is to consolidate our presence in the South American countries and the Iberian Peninsular. We’re looking for natural synergies between the countries when it comes to language, culture, history, even to diplomatic relationships, which help a lot when you’re building a new union. The financial forecast for Brazil is absolutely great; we’re going to break even this year.”

The Rio office will be headed up by senior solutions manager, Sophia Posser, who is being relocated from Sao Paulo. The growing demand for incentives from UK companies is behind the move, said Assis.

“While Sao Paulo is doing very well on the meetings side, it is not somewhere you go to for beauty. It is the place where decisions are made. We’ve been operating some pharma meetings there and just had a big meeting from a British bank looking to attract investors.”

TLC celebrates its tenth anniversary in 2012 and is planning a series of celebratory activities throughout the year. It has also launched a new brand, Exclusive by TLC, for individual luxury travel.

“We have launched the new brand to complement our offer and further capitalise on the opportunities of the new economies like Brazil,” said Assis.

Pictured: Diogo Assis


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