Eventia has launched this year’s ‘UK Events Market Trends
Survey’ (UKEMTS), to get a better picture of the volume, value and key trends
for the UK conference and business events market from a venue-side perspective.
UKEMTS asks venues to provide data on their conference and
events business during the calendar year 2011, and includes questions on the
number of events held, rates achieved, event duration and size, client type,
lead times, investment plans, together with projections for business in 2012.
Conducted annually since 1993, UKEMTS forms the first part of
a huge investment into research by the UK’s business events sector for
2012, with the first-ever UK Economic Impact Survey (UKEIS) set to take place later in the
It is anticipated that UKEMTS 2012 will report in summer
2012, with UKEIS being published in late 2012 or early 2013. The results of the two studies will provide a robust
assessment of the UK’s
meetings and business events sector, and it is expected to be used to inform
investment, advocacy, and marketing activities.
Dale Parmenter, managing director, drpgroup, said: “In a
dynamic industry like events, the need for, and importance of, quality research
cannot be overemphasised. It is vital that businesses keep abreast of new
developments, issues and opportunities, and feedback from event venues is an
integral part of such market monitoring. We are pleased to be a Principal
Sponsor for this year’s ‘UK Events Market Trends Survey’ research.”
survey questionnaire is available online and as a Word document and will
remain open until 30 March. Visit: http://www.surveymonkey.com/s/UKEMTS2012