Two-thirds of event professionals will be booking smaller and more frequent events according to a survey undertaken by Venue Reservations at its 10th birthday showcase.

Corporate buyers, venue clients and agents from across the industry attended the event at Church House Conference Centre where they were invited to answer questions aimed at determining 2012’s industry trends. Sixty five per cent of those that answered  also believed 2012 will see a migration away from London, indicating that improved facilities, budget constraints and venue availability during the Olympics may play a part in determining event locations.

Group director of the Crown Group, which operates Venue Reservations, Jackie Harding, said: “This research gives us further insight into what event professionals are anticipating over the coming year, and arms us with the knowledge and foresight to be able to support the industry with their changing requirements.”

The event, part of an ongoing programme of celebrations planned for 2012, which included various social media features and competitions, provided guests a broader understanding of the Venue Reservations nationwide portfolio and saw sister-company Kudos, the food and venue experts, treat guests with a wide selection of canapés.

Harding added: “We are exceptionally proud of Venue Reservations and are delighted to be able to celebrate 10 years of providing free-venue finding and event planning services to our clients. We work in a highly competitive industry and we are proud to say that we have a very unique business model that really gets the best for our venue clients and events experts. We have seen many changes in the industry over the years and whilst we’ve had to adapt to fast-changing times, our principles and values have always remained the same.”

Pictured: The team from Venue Reservations celebrate their 10th anniversary