The 13 Radisson Edwardian Hotels in London and Manchester are set to be rebranded under the Carlson Rezidor Hotel Group’s brand, Radisson Blu.

This news follows the coming together of hotel chain Rezidor with hospitality company Carlson to form the new group. The new combined name will also see the creation of Radisson Blu Edwardian London as a stand alone brand  - until now there have been no Radisson Blu properties in the city, so not to clash with the Radisson Edwardian brand. All hotels are expected to be rebranded by the second half of the year.

Commenting on the joint venture, Paul Mansi, COO of Edwardian Group explained the rebranding as a way of marketing the hotels better.

He said: “Radisson Blu is one of the world’s fastest growing upscale hotel brands. We are aligning with a vigorous, dynamic group with new iconic hotels such as the Radisson Blu Aqua in Chicago and the Radisson Blu Mall of America in Minneapolis which the Carlson Rezidor Group has invested heavily in as part of the development of their own brand.

“By aligning ourselves in this way we gain vastly greater visible presence, remove a source of potential confusion for our customers, gain strength in numbers and create a stronger identity especially in Europe. In brief, it’s good for business, good for the brand and as an added bonus, also offers greater opportunities to our staff.”

The Hotels to be rebranded are:  

Radisson Blu Edwardian Hampshire

Radisson Blu Edwardian Leicester Square

Radisson Blu Edwardian Berkshire

Radisson Blu Edwardian Sussex

Radisson Blu Edwardian Bloomsbury Street

Radisson Blu Edwardian Kenilworth

Radisson Blu  Edwardian Mercer Street

Radisson Blu Edwardian Grafton

Raission Blu Edwardian Vanderbilt

Radission Blu Edwardian Heathrow

Radisson Blu Edwardian Manchester

Radission Blu Edwardian New Providence Wharf

Radisson Blu Edwardian Guildford