Radisson Edwardian Hotels in London and Manchester are set to be
rebranded under the Carlson Rezidor Hotel Group’s brand, Radisson Blu.
follows the coming together of hotel chain Rezidor with hospitality company Carlson
to form the new group. The new combined name will also see the creation of Radisson
Blu Edwardian London as a stand alone brand - until now there have been
no Radisson Blu properties in the city, so not to clash with the Radisson
Edwardian brand. All hotels are expected
to be rebranded by the second half of the year.
on the joint venture, Paul Mansi, COO of Edwardian Group explained the
rebranding as a way of marketing the hotels better.
He said: “Radisson Blu is one of the world’s fastest growing upscale hotel
brands. We are aligning with a vigorous, dynamic group with new iconic hotels
such as the Radisson Blu Aqua in Chicago and the Radisson Blu Mall of America
in Minneapolis which the Carlson Rezidor Group has invested heavily in as part
of the development of their own brand.
“By aligning ourselves in this way we gain vastly greater visible presence,
remove a source of potential confusion for our customers, gain strength in
numbers and create a stronger identity especially in Europe.
In brief, it’s good for business, good for the brand and as an added bonus,
also offers greater opportunities to our staff.”
The Hotels to be rebranded are:
Radisson Blu Edwardian Hampshire
Radisson Blu Edwardian Leicester Square
Radisson Blu Edwardian Berkshire
Radisson Blu Edwardian Sussex
Radisson Blu Edwardian Bloomsbury Street
Radisson Blu Edwardian Kenilworth
Radisson Blu Edwardian Mercer Street
Radisson Blu Edwardian Grafton
Raission Blu Edwardian Vanderbilt
Radission Blu Edwardian Heathrow
Radisson Blu Edwardian Manchester
Radission Blu Edwardian New Providence Wharf
Radisson Blu Edwardian Guildford