Rotana will open seven new hotels across the Middle East in the next 12 months with an investment of US$750m.
Included in the new openings will be Rotana’s first hotels
in Bahrain and Jordan, a second hotel in Qatar, two in Dubai and two in Abu Dhabi, with the expansion set to put some 14,000 rooms under the
Despite the region’s continued political and economic
turmoil, a recent Hotstats survey reported a surge in occupancy in Abu Dhabi’s hotels, up 9.7 per cent to 82.8 per cent in
October, while Dubai
was back to pre-recession levels of 83.7 per cent.
President and CEO of Rotana, Selim El Zyr, said: “The last
year has seen the hospitality industry in the Middle East and Africa
registering positive growth, despite several challenging economic and political
factors. We have properties in Syria
and whilst we have been affected by the unrest in both countries, we are hoping
the political situation will soon settle down.”
Ongoing troubles in other parts of the Arab world have
pushed business into the United Arab Emirates
as travellers and event organisers seek a safer Middle Eastern alternative to
previously more popular regions such as Egypt.
Rotana’s expansion will target both business and leisure
clientele, with conference and events expected to be a key market for its two new
properties in Abu Dhabi. Set to open later this year, they will be located at the Capital Centre development, opposite the Abu Dhabi
National Exhibition Centre.
Pictured: Rotana's new properties at the
Capital Centre, Abu Dhabi