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Ford clocks up a ton with 12,000 staff and Inside Track

24/02/2012

Inside Track has organised one of Ford Motor Company’s largest ever UK staff recognition events, with more than 12,000 employees and their families.

The event was held to celebrate 100 years of operations in Great Britain and took place at Ford’s Technical Design Centre at Dunton, Essex - the UK’s largest automotive research and development facility.


Cambridgeshire-based automotive marketing and event specialist, Inside Track, split the site into three zones, each focusing on a different theme, including supercar rides, a stunt display by world-renowned Paul Swift and a showcase of Ford’s latest technology.


Activities were scheduled throughout the day, with entertainment provided by the Motown Girls and a Michael Bublé tribute act, culminating in a show-stopping finale by soul diva Beverley Knight.

For car buffs, the highlight of the day was the centenary cavalcade featuring 100 Ford cars - one for each year of manufacture - which toured the track.

“We were very proud to support such a special date in the history of Ford in Britain,” said Vicki Gentle of Inside Track. “Our team of 20 staff really pulled out all the stops to make it a day to remember, not to mention a safe and fun experience for all the guests.”


Inside Track is part of DHL Supply Chain and has been project managing events for Ford for more than 20 years. It also works with Volkswagen, Honda, Volvo Car UK and Peugeot Motor Company.


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