Leading global event for the meetings, events, and incentives industry, EIBTM, has announced record-breaking attendance levels of 15,219, following an ABC Audit confirming it as the largest audited exhibition in the meetings sector.

Over the course of the three day show held in Barcelona, EIBTM 2011 posted a 6.9 per cent increase on EIBTM 2010, with visitor attendance reaching 9,330, the highest ever total number of visitors at EIBTM, marking an 11.4 per cent increase on 2010, and exhibitor attendance increasing on 2010 to 5,889.

Graeme Barnett, event director, Reed Travel Exhibitions said: “These figures are a true testament to the business value and success of our show. Each year we deliver more and more business and with the addition of the seventh appointment for hosted buyers, we tipped an all time record of 64,950 pre-scheduled appointments, which took place over three days between international exhibitors and hosted buyers with real purchasing power from across the globe."

He added: "Each year we strive to deliver quality audiences that include top-level decision makers and senior level buyers. These proven positive results year after year make EIBTM the global event of choice for the meetings and events industry”. 

Senior event manager for Marriott International, Trudi Wagner, said: “EIBTM plays a fundamental role for us in driving leads to our properties and raising awareness of our portfolio across the globe.  Each year the show delivers quality customers from our target markets. At EIBTM 2011 we generated .2m worth of leads for the 158 properties we have represented at our stand."