Experiential marketing and content creation agency Line Up has announced the creation of a new senior management team and a series of promotions as it celebrates its 30th birthday.

The new five-strong senior management team is comprised of Jess Littman (head of events B2B), Lawrence Andrews (head of content), Rupert Cheswright (head of experiential), Kate Gunn (head of logistics) and Mark Bell (technical director).

Managing director of Line Up, Rob Leach, said: “These changes are about enhancing the service we offer our existing valued clients in terms of new ideas and technologies, whilst also attracting fresh interest from other like-minded businesses and brands. 2012 is already shaping up to be our best year ever by some way, and this new structure gives us the right platform from which to build on that success.”

The new senior management team has been developed to explore new ways of delivering digital content for clients in the corporate event, consumer brand experience, and incentive markets.

Long-standing senior producer Kath Wallace has also been promoted to the role of associate director, which sees her work alongside managing director Rob Leach and finance director Gerry O’Leary on the overall strategic direction and growth of the agency.

Leach added: “I’d also like to take this opportunity to thank everyone in the industry for their on-going concern and good wishes for my co-director, Duncan Beale, who suffered a major brain haemorrhage at the beginning of last year. Duncan continues to make a slow but steady recovery, and though he is not actively involved in the business at present, I know he is immensely proud that Line Up remains such a force in the industry thirty years after he first founded it.”