Independent ski specialist Powder White has experienced its
best ever season for corporate enquiries.
Powder White co-founder Fraser Ewart-White said interest
came mostly from the banking and IT sectors season, with a focus on innovative
itineraries incorporating activities such as ice diving and tobogganing.
“The enquiries we are receiving – from both event organisers
and from companies direct – are for a flexible, value tailor-made experience,
taking advantage of our ability to provide a one-stop shop for every aspect of
the ski experience,” he said. “Budget is certainly a consideration with an
emphasis on quality, authentic and innovative experiences rather than
The 2011/12 season also saw an increase in hotel
reservations – averaging £20,000 per booking – alongside whole chalet hire for
the corporate market.