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Spain goes social to woo American not-for-profit meeting planners


American associations will shortly begin receiving overtures from Spain’s Chicago-based tourism office (TOS). It has formed an alliance with the i-Meet platform, the professional network for meeting planners, to target international planners.

“Spain is ready to engage meeting planners more proactively,” said Jorge Rubio Navarro, director of TOS in Chicago. “As more and more planners collaborate online through social media, we want to be as responsive and helpful as possible to those thinking about holding their meetings or incentives in Spain.”

“We’re thrilled and honoured to be selected by the Tourist Office of Spain to support their social media marketing initiatives,” added John Pino, CEO and founder of i-Meet, which claims to reach 70,000 MICE (meetings, incentives, conferences, events) professionals, which has created a community called Spain Meetings & Events Community@i-Meet.

“As global communities continue to evolve, the business aspect of connecting professionals provides so many advantages and opportunities,” said Rubio. “This is innovative, and we’re excited to be a part of it.

“We have to think differently about how we get our message out to meeting planners. Spain has so many exciting possibilities for groups, and we’re very happy to be working with i-Meet to reach the right planners.”

Additionally, i-Meet will work with the TOS - Chicago on an outreach campaign to generate increasing awareness of the advantages of Spain as a future site for meetings, incentives and events.

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