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Congress organisers ‘need to work more closely with bureaux’

13/04/2012

Convention bureaux and professional conference organisers (PCOs) need to work more closely - and at earlier stages of the bidding process -  to create better association meetings, it was claimed.


PCOs with industry experience can add enormous value if involved early in the bid preparation stage, according to a survey of World’s Leading Conference Organisers (WLCO) members.


They can contribute towards a more coherent strategy and provide bureaux with market intelligence, especially where a relationship already exists with a prospective host. 


PCOs seek more mileage out of their memberships with bureaux, citing the need for more regular marketing intelligence sharing sessions and networking opportunities with prospective clients.


The survey also highlighted the growing pressure on small owner-managed PCOs – which make up WLCO membership - in the face of fierce competition from their multinational counterparts.


Managing director of PCO ICMS Australasia, Bryan Holliday, said: “The real economies of scale are evident at the end of the day. WLCO members have the experience for successful global marketing and we often have an established relationship with the host association, which allows for smooth operation because we know their requirements.”


Pictured: Bryan Holliday, MD of ICMS Australasia


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