communications agency Imagination has been charged with organising Ford’s
hospitality programme for more than 1,000 guests attending the UEFA Champions
League Final in Munich next month.
agency will organise flights, ground transfers, accommodation and activities for Ford and its clients. Ford will also celebrate its 20th consecutive season
as a sponsor of the league. The final takes place on 19 May.
is also responsible for delivering Ford’s
consumer-facing experience at the UEFA Champions Festival fan park at Munich’s Olympic Park. This
year, the agency has developed the Ford B-MAX Challenge, in partnership with
Sony Hawk-Eye, a high-tech penalty shoot out which tests the participants’
power and precision.
Imagination senior account manager Natalie Eldridge, said: “Every year, we are faced with
the challenge of creating a truly unique and engaging event, combining Ford’s
technology messaging with the premium UEFA Champions League experience. This
year, working with Sony Hawk Eye has allowed us to take it to the next level.
It’s a very exciting project to be working on, one where Ford, technology and
football are at the heart of the whole experience. Visitors to the Ford
experience will not be disappointed.”