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O2 staff incentive programme boosts sales by 300 per cent


AYMTM’s incentive programme for O2’s 4,300 UK retail staff has been named as a finalist for two key awards after resulting in a 300 per cent sales increase.

The Employee Benefits Awards shortlisted O2’s ‘Spirit’ programme in the category of Most Effective Motivation or Incentive Strategy, while the IPM Awards, which reward excellence in promotional marketing campaigns, shortlisted the programme in the Best Sales Incentive Programme category.

The web-based Spirit programme, created to centralise reward and recognition activity across the O2’s retail outlets, was only accessible to those staff who had completed their accreditation with O2’s ‘Retail Academy’.

Interactive activities included product knowledge testing and themed online games, with rewards including points toward an incentive travel trip.

AYMTM’s managing director, Natalie Gunson, said the results to date had produced an increase between 15 and 20 per cent in handset sales, with the most successful tactical element achieving an increase of 300 per cent.

“O2’s Spirit programme is testament that the right incentive programme, clearly communicated, offering achievable targets and has an element of fun is what UK employees need right now. We are thrilled that this programme has been shortlisted for two prestigious awards.”

The winners of the Employee Benefits Awards 2012 and IPM Awards will be announced on 31 May and 12 June respectively.

Pictured: The O2 AYMTM account team

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