Inside Track has renewed its partnership with Ford Motor Company UK to manage its fleet demonstrator programme.

The Cambridgeshire-based automotive marketing and event specialist – which is part of DHL Supply Chain – will manage all aspects of the programme including customer booking, delivery and collection, vehicle conditioning and fleet management.

The programme is designed to encourage new and existing business customers to experience Ford’s latest product range via an extended test drive. Inside Track will also focus on improving service levels to Ford’s business customers to enhance the booking, delivery and after sales activity.

Colin Stokes, managing director, Inside Track said: “We are proud of the quality and consistency of service that we have delivered to Ford Motor Company over the years, and look forward to building on this. We are confident that the implementation of new technologies and innovative solutions will ensure Ford Motor Company retains a market leading customer experience within the fleet and business sector, and are delighted to be continuing our partnership.”

Inside Track has been project managing events for Ford for more than 20 years. It also works with Volkswagen, Honda, Volvo Car UK and Peugeot Motor Company.