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ATP to paint London orange with 20,000 Dutch Olympic visitors


With 100 days to go until this summer’s Olympic Games in London, ATP Event Experts has revealed it expects to move between 15,000 – 20,000 visitors, corporate sponsors, athletes and support staff.

As official ticket and travel partner to the Dutch Olympic Team and authorised ticket reseller (ATR) in The Netherlands, ATP Event Experts will transport Dutch athletes and support staff from training camps all over the world to the team’s official base in London.

ATP Event Experts is also involved with the running of Holland Heineken House, the official national house of Netherlands Olympic Committee, at Alexandra Palace. A virtual tour video has been released on YouTube giving a sneak peek of how the venue will look. The ‘This Must be Holland’ decorative concept is described as a fusion of typically British characteristics with an orange twist, the national colour of the Netherlands.

Neil Pace, head of UK event operations at ATP Event Experts said the company had been preparing for London 2012 since it was announced seven years ago: “Having handled multiple games in multiple regions our teams are well versed in the fact that tickets, travel and accommodation become a rapidly dwindling asset,” he said. “Our event and corporate personnel have proven expertise in managing complex travel management projects for professional teams, sporting organisations and large-scale corporate groups and sponsors. With this knowledge we started to prepare for the London 2012 events the day after the announcement.”

Since the year 2000, parent company ATPI Group has moved more than 45,000 athletes, fans and sponsors over the course of eight summer and winter Olympic Games. Other sporting clients of the ATPI Group include the English Football Association, the Welsh Football Association and a number of leading stars from the worlds of golf and motor racing.

Pictured: How Holland Heineken House will look

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