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CWT’s ‘advanced algorithm’ can save meeting planners 25 per cent


Carlson Wagonlit Travel (CWT) has launched a planning tool offering clients an average saving of 25 per cent on their meetings and events spend.

CWT Meeting Optimiser, developed in partnership with Starcite, is based on a patent-pending algorithm and helps meeting planners find the best location for a meeting.

Users enter the number of participants, their locations and the meeting dates and the programme compares nearly 2,000 global destinations to determine the smartest and most cost-effective meeting destination, including telepresence rooms.

CWT calculated the cost of 15 hypothetical international meetings in 2011 using no planning tool, and then estimated the cost of the same meetings benchmarked and planned using CWT Meeting Optimiser. The results showed that an average saving of 25 per cent could have been achieved. 

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