The ACC Liverpool took advantage of a unique street theatre event by organising a ‘giant’ fam weekend. The Sea Odyssey, which saw a 30ft girl, her pet dog and 50ft uncle make their way through Liverpool, attracted more than 500,000 people to the city over three days.

The conference centre invited 15 key buyers and their families to come to Liverpool to enjoy a programme built around the spectacle. Guests included representatives from Portman Events, Corporate Rewards, SPIE Europe, Gusto Event Production, Meet & Potato and the British Insurance Brokers’ Association.

The programme included a reception at Liverpool Cathedral, dinner at Hope Street Hotel and exclusive viewing opportunities of the giants at the Royal Liver Building and St George’s Hall.

Steph Macfarlane, sales manager at ACC Liverpool, who co-ordinated the trip said: “We thought the Sea Odyssey would be a great opportunity to showcase the city and the ACC to event organisers who have perhaps been thinking about bringing an event to Liverpool but not done so yet. We extended the invitation to their families because it’s such a family event and factored in a lot of free time so they could discover the city for themselves.”

Participant Angie Dewey, sales manager conference & events at Portman, added: “The whole of the city came together for the show and I was really impressed by the camaraderie amongst the people. I have a couple of clients that would be interested in Liverpool and the ACC and I will certainly be putting it forward.”

The Sea Odyssey, created by French street theatre company Royal De Luxe, was inspired by a letter a 10-year-old girl posted in 1912 to her father, a bedroom steward on the Titanic. The event cost £1.5m and was the last production to use European funding from Liverpool's 2008 Capital of Culture year. It is estimated to have boosted the local economy by at least £12m.

Pictured: The little girl giant and her uncle outside the ACC Liverpool (picture by Liverpool Echo)