The ACC Liverpool took advantage of a unique street theatre
event by organising a ‘giant’ fam weekend. The Sea Odyssey, which saw a 30ft girl, her pet dog and 50ft
uncle make their way through Liverpool, attracted more than 500,000 people to
the city over three days.
The conference centre invited 15 key buyers and their
families to come to Liverpool to enjoy a
programme built around the spectacle. Guests included representatives from Portman
Events, Corporate Rewards, SPIE Europe, Gusto Event Production, Meet &
Potato and the British Insurance Brokers’ Association.
The programme included a reception at Liverpool Cathedral,
dinner at Hope Street Hotel and exclusive viewing opportunities of the giants
at the Royal Liver Building
and St George’s Hall.
Steph Macfarlane, sales manager at ACC Liverpool, who
co-ordinated the trip said: “We thought the Sea Odyssey would be a great
opportunity to showcase the city and the ACC to event organisers who have perhaps
been thinking about bringing an event to Liverpool but not done so yet. We
extended the invitation to their families because it’s such a family event and
factored in a lot of free time so they could discover the city for themselves.”
Participant Angie Dewey, sales manager conference &
events at Portman, added: “The whole of the city came together for the show and I
was really impressed by the camaraderie amongst the people. I have a couple of
clients that would be interested in Liverpool
and the ACC and I will certainly be putting it forward.”
The Sea Odyssey, created by French street theatre company Royal De
Luxe, was inspired by a letter a 10-year-old girl posted in 1912 to her father,
a bedroom steward on the Titanic. The event cost £1.5m and was the last
production to use European funding from Liverpool's
2008 Capital of Culture year. It is estimated to have boosted the local economy
by at least £12m.
Pictured: The little girl giant and her uncle outside the ACC Liverpool (picture by Liverpool Echo)