US events agency inVNT is expanding into London, claiming conventional UK agencies have become 'sleepy and stale'.
Dina Green, formerly head of live at Gyro and group events director at Barclays, will spearhead the initiative as managing director from new offices in Soho Square. She said: “I have genuinely been staggered by the quality and freshness of the inVNT offering together with their strength of vision. Over time, the UK market and creative agencies have become sleepy and stale, and we are excited to throw down the gauntlet to the older, conventional agencies.”
Green continued: "inVNT has bided it’s time to enter the UK market, recognising an increasingly lifeless and timid industry response to client needs from a nervous and complacent set of agencies. Having perfected and streamlined our fresh approach in the US, we are ready to bring what is clearly a successful strategy over there, over here. We want to shake up the industry and inject new ideas and talent that will allow the European events industry to truly challenge on the world stage."
inVNT was launched in 2008 and has offices in New York, Detroit, Jacksonville and Washington DC. Clients include Merck, News Corporation, PepsiCo, General Motors and Subway.
Scott Cullather, inVNT’s founder and managing partner, added: “We recognise that there remains an unmet need in the global marketplace for strategic, creative solutions that are compelling, disruptive and cut through the clutter. We are keen to boost inVNT’s momentum as an agency, and enhance our level of service to existing clients by having a strong talent base in London from which to expand our offering across Europe. We are also looking at other key strategic opportunities in Asia and Latin America.”
Pictured: Dina Green