Whisky company Glenfiddich has
chosen Event Management Group (EMG) to create a range of bespoke events around
its famous single malt.
Through the partnership, EMG will provide corporate clients with exclusive
opportunities to taste Glenfiddich's special malts. Pre-dinner tastings, themed
tastings and informal drop-in sessions will be among the offerings, with
the core package being the 'Whisky Masterclass', during which experts
from William Grant (Glenfiddich’s parent company) guide guests through Glenfiddich’s
core range of single malts, as well as some of its rarer varieties.
Jason Ludlow, director of EMG, commented: “Glenfiddich is one of the few
single-malt distilleries to remain entirely family-owned, which reflects a
passion passed down through generations. This passion for excellence mirrors
EMG’s own passion for delivering only the best events.”
EMG says that whisky tastings are becoming more popular with businesses looking
for events that are sophisticated, memorable and slightly unusual. The first
tasting is booked for June.