Performance improvement specialist agency P&MM has seen
an increase in events and marketing that focuses on the individual consumer,
rather than that of wholesalers and others in the supply chain.
Nigel Cooper, executive director of events and communications at Milton
Keynes-based Motivcom, P&MM’s parent company, said: “We have seen consumer
event business increase, rather than business aimed at the wholesaler and
supply chain. Companies want to strengthen offers and incentives in order to
maintain consumers' spending and loyalty, because increasingly the
general attitude among consumers is to save more. One client moved
millions [of pounds] into individual weekend breaks."
In accounts filed for the year ending December 31, 2011, P&MM’s turnover
was down by £4m to £67m. Overall operating profit fell by £700k, but gross
profit increased slightly to £12.6m. Cooper noted, however, that the drop in
operating profit was not indicative of P&MM's performance: "P&MM
is one of six companies within the holding company, Motivcom, and as it was the
original business, that is where all the costs across the entire business sit.
The individual performance of P&MM is not subject just to its own trading,
but also to the varying costs of Motivcom in any one year.”
Costs which had impacted results included the March 2011 move into a new 2,800
sqm group head office in Milton Keynes, which
came with fit-out costs of more than £700k.
For the same business year, parent company Motivcom posted a gross profit of £29.5m,
an increase of six per cent.
Pictured: Nigel Cooper