talks and big events helped push hotel rates in Brussels up by
24 per cent in April, according to the recent HotStats 2012 European Chain Hotels
achieved a 24 per cent increase in its average room rate to £112 in April,
compared with the same period in 2011, resulting in a 32 per cent increase in
revenue per available room (REVPAR). Brussels also
benefited from such events as the high-profile North Atlantic Treaty Organization
meetings, the European Union Innovation in Healthcare Conference and the
European Seafood Exhibition.
Meanwhile, Barcelona posted a 15 per
cent increase in average room rate to £118 in April, contributing to a 23 per
cent increase in REVPAR. Conferences such as the International Liver Congress,
as well as high-profile sports events including major Barcelona football fixtures at the Nou Camp
against Chelsea and Real Madrid and the Cursa El Corte Ingles run, contributed
to the increase in business.
David Bailey, deputy managing director at TRI Hospitality Consulting, which
commissioned the review, said: “Barcelona
has experienced some especially tough trading conditions in recent years but
seems to be rebuilding strongly on the back of an increase in the number of
tourists to the city and the capturing of some major international conferences.
Meanwhile, hoteliers in Brussels
have supplemented the ongoing demand from regular meetings associated with the
euro-crisis with major events of their own.”
Pictured: David Bailey, TRI Hospitality Consulting