The Oysters - a
collection of more than 20 international tourist boards and convention bureaux
- has formed an exclusive marketing partnership with new events trade show The
Meetings Show UK.
The partnership will see the two
organisations working together on mutually beneficial business development
activity within the UK throughout the coming year. As part of the marketing
partnership, The Meetings Show UK will be the main sponsor of The Oysters
Summer Party being held on 5 July 2012 at One Marylebone, London; The Oyster
Networking Event 2012 being held on 18
October 2012 in Macdonald Manchester Hotel and Spa; and The Oysters Association
luncheon taking place in November in London. Meanwhile, a number of the Oyster
members are interested in exhibiting at the inaugural edition of The Meetings
Show UK in 2013 and are in individual discussions with show organisers.
Marie Anne Barthet
Brown, senior manager MICE UK & Ireland at the Malta Tourism Authority,
said: “We are delighted to be partnering with The Meetings Show UK and see the
partnership as a very effective way for us to reach senior buyers. We strongly
believe that the UK needs a fully hosted show and we are thrilled to be wholeheartedly
supporting this initiative.”
Steve Knight, exhibition
director at The Meetings Show UK, said: “Both our organisations are focused on
attracting and helping the UK meeting, incentive and conference buyer, so the
synergy was obvious to both us and their members. The Oysters represent over 20
of the most popular overseas destinations and the partnership reflects our
philosophy of supporting our exhibitors and partners on a year-round basis.”
The Meetings Show UK will take place in London’s Olympia in July 2013, with
plans for 1,500 fully hosted buyers and a total buyer attendance of over 5,000.
The Oysters is comprised
of tourist boards and convention bureaux representing Australia, Belgium-Flanders, Belgium-Wallonia, Canada, Cyprus, Dubai, Finland, France, Germany, Holland,
Hong Kong, Iceland, Ireland, Japan, Luxembourg, Macau, Malta, Norway, Oman, South
Africa, Spain, Sweden and Switzerland.