Event management consultancy The Appointment Group has bought Twickenham-based The Ultimate Event Company, the combined business now being rebranded as Events By Appointment – The Ultimate Event Company.

The purchase was part of the company’s long-term business strategy of offering a broader range of services in both the UK and USA.

According to The Appointment Group management, all of The Ultimate Event Company staff will transfer to Events by Appointment, and there will be no redundancies. The merged team will actively offer events services to other clients within the other divisions of The Appointment Group, as well as a wider range of services to existing clients of The Ultimate Event Company, for which additional staff requirements are anticipated in future.

Managing director of The Ultimate Event Company, Sue Martineau, said: “As part of The Appointment Group, we will be better able to compete for new business with global, multi-service organisations. We feel that The Appointment Group provides us with the critical mass required to pitch for procurement-led projects.”

Maurice Veronique, chief executive officer of The Appointment Group, added: “For several years, The Appointment Group has been looking for a highly professional and experienced management team to develop our events business. The acquisition of The Ultimate Event Company will allow us to realise our global events vision, and the combined business will offer our clients a 360-degree event management solution.”

The Appointment Group has offices in London, New York and Los Angeles, its divisions including Travel By Appointment, Music By Appointment, Events By Appointment, Leisure By Appointment, Classical By Appointment and Golf By Appointment.