The Tailor of Shoreditch has been appointed to run a year-long campaign for digital solutions company Avid, targeting senior executives within the broadcasting industry. The brief includes creating a communications strategy and promoting the company’s product offering through brand experience and social media.

Event activities include the production and management of Avid’s ‘Beyond NAB 2012 Show’ – a one-day show to be held in early July in London to give customers a chance to sample the company's new products.

Cristina Melluzzi, senior marketing manager at Avid said: “We were looking for a full service agency to support the new UK marketing team with a variety of initiatives during the year ahead. We needed a ‘go to’ agency, one that could be flexible, reactive and creative – an agency that would inspire change and drive sales, and of course show a clear return on investment. We are thrilled to have found all of these qualities in the Tailor’s team.”

Ian Irving, founder of The Tailor of Shoreditch, added: “This opportunity is a very exciting one indeed – it’s the chance to use techniques most often used to attract consumers to attract and engage with a high-level, very senior business audience, and it qualifies and utilises the mixed discipline skills and the integrated approach we have at The Tailors.”