Tourism agency Visit York has launched a ‘stronger and more coherent’ marketing campaign to boost conference and event bookings in the historic city – including a promotional assault on the capital.
Under the banner Visit York 4 Meetings, the organisation will hold its first ‘meet the buyer event’ in London - called Visit York in London - to generate domestic and international sales leads. Details of the event have yet to be released, but organisers have pencilled in March 2013.
Laura Freer, business tourism manager at Visit York 4 Meetings, said: “The re-brand is part of our strategy to boost business tourism in the city, providing greater profile for our fantastic venues.
"The Visit York 4 Meetings team has an unrivalled knowledge of York and the surrounding area and, as well as being able to provide a complimentary venue finding service, delivers accommodation bookings and produces bid-documents, we have a passion for ensuring conference organisers find the right venue to suit every event and budget.”
Visit York 4 Meetings is also setting up a Conference Ambassador Programme, a dedicated sales day working with venue staff to drive conference bookings to the city and a programme of exhibitions promoting York’s conference venues.
Business tourism contributes £203m to York’s coffers, 46 per cent of the total tourism spend.
Pictured: Left to right, Laura Freer, business tourism manager and Aimee Richardson, business tourism sales & marketing executive from Visit York 4 Meetings launching the brand outside York Minster.