The inaugural MeetSmarter social media education event, which starts later today in Killarney, Ireland, will be streamed in high definition to all of MCI’s 47 worldwide offices and involve some of Ireland’s most creative thinkers in the social media arena.

Mark Egan, national event director for MCI Dublin, said: “We consider that there are 10 social media experts in Ireland, and three of them are going to be at MeetSmarter. There is definitely excitement around the event. MCI’s Australian office really should be asleep when the event is being streamed, but its director said he definitely intended being awake when we go live.”

The two-day event, entitled 'A new dawn in meetings: the future is hybrid', which includes experts from Irish digital communication agencies Mulley Communications, O’Leary Analytics and Dot Dash, is also intended to place Killarney on the map as a tech conference destination. IBM Inside Sales, which will be represented at the event, has held two major conferences in Killarney, including one that involved eight hotels and 1,200 delegates from across Europe and the US.

Conor Hennigan, general manager of The Malton, one of the host hotels, explained: “Killarney has ease of access, with Kerry, Cork and Shannon airports all being close, and has an impressive array of hotels, with citywide events really feeling that they own the town. Tech events realise that not only do they get all the tech support they need but also can do it in such a beautiful destination.”