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Events and football feed room rate rises in Dusseldorf and Munich

03/07/2012

German city Dusseldorf's 22.8 per cent increase in profit per room to £79.38 was the big news of May’s European Chain Hotels Market Review. This growth, spearheaded by a 21.2 per cent increase in average room rate, contributed to a year-on-year revenue per available room (RevPAR) increase of 14.7 per cent to £110.12.

Commissioned by TRI Hospitality Consulting (TRI), the HotStats report revealed that Dusseldorf’s success came in part thanks to its hosting of the 'drupa' print and publishing trade show at Messe Dusseldorf,
which takes place every four years and this year attracted approximately 40,000 guests.

Other German cities also posted good figures, notably Munich, which hosted the UEFA 2012 Champions League final between Chelsea and home town team Bayern Munich. While that event did not see growth in room occupancy, its did increase the city’s RevPAR by 21.3 per cent, with average room rates rising by 23.7 per cent to £129.37.

David Bailey, deputy managing director at TRI, said: “Whilst the Champions League final has historically been a welcome respite from the doom and gloom for a number of host cities, this year it primarily served to bolster the strong performance for Munich hoteliers in 2012.”

Pictured: David Bailey


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